In December 2012, at the Central rural work Conference, Li Faxiang was named the country's largest grain farmer. As early as 2008, Li Faxiang made a bold decision: he would go to Xiong Lou Village to set up a professional farmer cooperative, start his own business, and lead the villagers to make a fortune. What ability does Li Faxiang, who is over 50 years old, have to make farmers rich? Facing the doubts from all sides, Li Faxiang took out years of savings, and mobilized a group of friends and relatives to buy shares, self-raised funds to set up Xiangfa planting service farmers professional cooperative. At present, there are 5,600 members, 1,300 farmers and 4,563 farmers. In 2012, we leased 6,000 mu of land in Houling Township, Yongcheng City, and now we have leased more than 6,000 mu of land, laying a foundation for future development.

Reporters in Xiangfa planting service farmers professional cooperatives, see a new blueprint is the first to launch...... From sweet potato planting to deep processing, Li Faxiang led the villagers out of a way to live a good life without leaving home.

In running cooperatives, farmers should not be allowed to take risks and market positioning should be accurate. After visiting experts and conducting sufficient market research, Li Faxiang found that the market is pollution-free, moderately priced vermicelli has a large market space. So he chose sweet potato cultivation and deep processing as the cooperative's characteristic industry. At the beginning of the establishment of the cooperative, he formulated the cooperative constitution and management system, and everything was carried out according to the scientific management method of the company. At the same time, he registered the products of Xiangfa Cooperative as the trademark of "Bull run," meaning to use the spirit of pioneer cattle to lead farmers to become rich. Xiangfa Cooperative signed a planting contract with its members and organized the purchase of sweet potatoes at the lowest protection price. In the process of production and processing, Xiangfa Cooperative gave priority to the recruitment of its staff and arranged the members to find jobs nearby to make money and take care of their families. Members income per mu of 4000 yuan or so, the enthusiasm of farmers into the society is very high.

Under the guidance of Xiangfa Cooperative, the sweet potato planting area has grown to more than 30,000 mu, and the annual production of pure sweet potato vermilion and flour peel is more than 1,000 tons. The output value has exceeded 10 million yuan, and the profit can reach 2 million yuan, which has driven more than 5,000 farmers to get rich.

No pains, no gains. Since the establishment of Xiangfa planting service farmers professional cooperative in recent years, adhere to the "cooperative + farmers + base + brand" business model, formed a set of production and sales chain, has been recognized by the masses and government departments.

In recent years, the products of Xiangfa Cooperative have successfully entered Beijing, Zhengzhou, Wuhan, Urumqi and other markets through marketing means and "e-commerce" network platform. Li Faxiang, who has a successful business, became a real "King of sweet potato" in the east of Henan Province.

Today, Li Faxiang and his Xiangfa professional cooperative for planting and serving farmers have become a prominent "brand" just like the "Running Bull" pure sweet potato noodles. Li Fa Xiang told reporters smug, to let more and more consumers for the east Henan specialty, conscience sweet potato products like Shangqiu!